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Coming Soon...
Monday, Oct 20
10:15 AM Sierra Grief, Free Support Groups. By Hospice of the Sierra
All Day Beef-N-Barrel Laua
07:00 PM Overeaters Anonymous
Tuesday, Oct 21
All Day Beef-N-Barrel Laua
Wednesday, Oct 22
All Day Beef-N-Barrel Laua
06:30 PM Overeaters Anonymous
07:30 PM Alcoholics Anonymous
Thursday, Oct 23
03:00 PM Hospice of Amador & Calaveras "drop-in" Grief Support Groups
All Day Beef-N-Barrel Laua
06:00 PM Debtors Anonymous
06:00 PM Live Music at The Prospector Brewery
07:30 PM Alcoholics Anonymous
Friday, Oct 24
All Day Beef-N-Barrel Laua
05:00 PM "Zucca After Hours is open 5-8 p.m
07:00 PM Live Music and Dancing at CAMPS 209.736.8181
Saturday, Oct 25
10:00 AM HOLIDAY CRAFT FAIRE
10:00 AM Walking Tour of Historic Downtown Murphys
01:00 PM Hotel Leger Kids Halloween Craft Day
Until 12:00 AM Beef-N-Barrel Laua
06:00 PM New Forest Supervisor to Speak at Tuolumne County Farm Bureau Annual Dinner
06:00 PM Open Mic Night at Sidewinders Restaurant
06:00 PM Live Music at The Prospector Brewery
06:30 PM Hospice’s 2nd Annual “CALAVERAS LIVE!” - A Live Variety Show
07:00 PM Free Family Movie in Arnold
07:00 PM Live Music and Dancing at CAMPS 209.736.8181
Sunday, Oct 26
09:30 AM Murphys Community Church

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Posted by: thepinetree on 06/04/2014 12:15 PM Updated by: thepinetree on 06/04/2014 12:32 PM
Expires: 01/01/2019 12:00 AM
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Make Plans To Attend The 17th Annual PaddleFest

Arnold, CA...Hey SNAC'ers! Are you looking for a great way to start Father's Day weekend? Make plans to attend our 17th Annual PaddleFest and try stand-up paddling, pedal kayaks, sit-on-tops and clip-together boats! See what's new this season, meet our Reps, learn about the sport and help your Pop pick out his dream board or boat! By reservation only - must be booked in advance. Call 209-795-9310x2!






SNAC History

Opening Day September 1, 1994 with the Original SNAC Sonora Staff: Shawn, Jill, Tonja, Hope & John
Back in the early 90′s, when Shawn was selling out of the back of his truck as “The Eddy Mart”, the most important items to have on hand were life jackets, river shorts, sandals and river knives. Oh yes, and a few things the rafting customers would want, t-shirts, hats, sunscreen, etc. It became obvious that The Eddy Mart was getting too big to operate out of a garage when the whitewater kayaks came. It was time for a storefront. That’s when providence arrived on the scene.

In 1994, the Sonora Mountaineering building in Downtown Sonora became available so Shawn & Jill decided to go for it. They gathered together an experienced team of salespeople with a passion for outdoor sports and opened the doors to see what would happen.

Loading up for our First Kayak & Canoe FestivalJune, 1997 at SNAC Arnold. Shawn, Jill & Tonja
We’ll never forget that first day in Sonora when we were selling out of the boxes because, well we weren’t quite ready. We came into the business with an open mind to do our best to meet the needs of the active outdoorspeople in our area and with the mission to provide our customers with “the most exciting, innovative new products at affordable prices.” We definitely had a good start with hiking and climbing gear, but for these seasoned river guides, something was missing — watersports! First whitewater kayaks came, then to our surprise, recreational boats took over. What started as “bringing in a few rec kayaks to test the waters” became our biggest department! As usual, listening to what our customers wanted turned out to be what worked.

Not long after our second year in business, we started noticing many of SNAC’s adventurous Calaveras County neighbors shopping in Sonora. Since Calaveras County was Shawn and Jill’s home, the idea of having a mountaineering & paddling store along the Highway 4 corridor just sounded like the right thing to do. Hence, the need for SNAC Arnold. Opening our “above snow level” location came with an awareness that the folks who lived above 4000 ft. in elevation needed winter gear badly! Cold weather clothing, snowshoes, skis and snowboards all found a welcome spot in the SNAC product line-up!

SNAC Opens the Murphys Store. The SNAC Staff, May, 2008
In 2008 we opened our 3rd store in Downtown Murphys. We remodeled the old 1911 General Store building (located directly across the street from the historic Murphys Hotel). With great community support, we hit the ground running! Our Murphys location, which we call the Sierra Nevada Adventure Company General Store, offers you one of the best selections of men’s and women’s clothing and footwear in the Sierra. Be sure and stop by on your way up to the high country!

Much like the ever-expanding inventory, the SNAC family has also grown. It’s exciting to see new staff members bringing their passion for different activities with them. In that regard we are like a soup that gets richer when more time and ingredients are added. We find that SNAC is not only a reflection of the owners, but also of the staff and our customers. Without you, we wouldn’t have made it this far on the journey and it wouldn’t have been this much fun.

Shawn & Jill Seale
… and the entire SNAC Team!

Something will have gone out of us as a people if we ever let the remaining wilderness be destroyed; if we pollute the last clean air and dirty the last clean streams and push our paved roads through the last of the silence; and so that never again can we have the chance to see ourselves single, separate, vertical, and individual in the world, part of the environment of trees and rocks and soil, part of the natural world and competent to belong to it.
- Excerpts from Wallace Stegner’s Geography of Hope




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