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Posted by: thepinetree on 01/02/2018 06:45 PM Updated by: thepinetree on 01/02/2018 06:45 PM
Expires: 01/01/2023 12:00 AM

Tuolumne County Visitors Bureau Sets Programs to Reach More Visitors in 2018

Sonora, CA...To reach aggressive visitor attendance goals in 2018, the Tuolumne County Visitors Bureau, the area’s destination marketing organization, has taken some bold steps, including international outreach in public relations and tourism, addition of staff, credentialed assessment of County for tourism growth, and new marketing programs. One major effort is to expand visitation year-round to Tuolumne County, as well as promote its lesser-known assets. A renewed focus will promote meeting space and group activities that can take place in the shoulder season and mid-week. “Tourism numbers continue to increase year over year but there are definitely times when we’d like to see more visitors,” stated Lisa Mayo, TCVB Executive Director. “Creating programming and messaging which focuses on assets beyond tourist favorites should increase overnight stays through the year when our lodging partners have occupancy.” Joining the TCVB Team to help with this effort is Katie Kirkland, Communications and Tourism Manager. Kirkland will also be handling public relations outreach in California and beyond.

International travelers to California provide a base of visitors who travel in off-peak times to take advantage of seasonal rates and better availability. With that in mind, along with new direct flights from London to Oakland International Airport, the TCVB has retained the services of Black Diamond, a marketing agency based in the United Kingdom to help the TCVB navigate the UK and Ireland markets, which are the number one international market for the County. “Collaborating with Black Diamond will help the TCVB to focus in the right cities within the UK and Ireland including working with key media and tour operators to increase visitation to Tuolumne County,” said Mayo. Black Diamond’s clients include San Francisco Travel Association, a key feeder market for Yosemite and the County, Visit California, Visit Santa Barbara and Visit West Hollywood, as well as destinations outside California.

In February, the Tuolumne County Visitor Bureau will conduct a DestinationNEXT assessment to provide a tourism and growth road map for the future. The process will include a survey to TVCB Members, City and County Leaders, regional partners and vendors. It will provide insight into the state of tourism, gage local support for the tourism industry and determine opportunities to expand tourism within Tuolumne County. DestinationNEXT is a tool created and implemented by Destinations International, whose goal is to work with destinations to drive economic impact, job creation, community sustainability and quality of life through travel.

Also new in 2018 is an updated Matching Marketing Funds/Sponsorship Program, creating a formal avenue for the TCVB to financially support local events or other tourism marketing activities being promoted by local organizations. In this effort marketing dollars are leveraged to further promote Tuolumne County’s tourism industry. Those interested may inquire for more details by calling the TCVB at 209-533-4420 or emailing Lisa Mayo, Executive Director:

Additional marketing projects in play for 2018 include the creation of the first Tuolumne County condensed Vacation Planner printed in English plus French, German, Spanish, and Mandarin, validation of the County’s international reach, a new blog on; a partnership with Thomas Cooke and Visit California, virtual reality technology, 360-degree photography and film production outreach. The CVB is also a sponsor of the Wild West Bass Trail Tournament which is set to take place at Don Pedro Reservoir March 2-4, 2018. That event is expected to bring nearly 200 bass anglers and their families to Tuolumne County over several days.

Last year the Bureau relocated its main Visitor Center in Sonora to 193 S. Washington Street. “Now we are in the middle of town where both visitors and locals shop and dine. It has been rewarding to see how many residents come in, say hello, and get maps, materials and ideas on things to do for their incoming guests” said Mayo. “We invite everyone to stop in.”

The Tuolumne County Visitors Bureau is the Destination Marketing Organization for Tuolumne County. The TCVB is a non-profit association funded through a portion of the transient occupancy tax collected by lodging establishments within the County. In 2016, travel spending in Tuolumne County was $230 million, an increase of $9 million from the previous year. Travel spending generated $7.6 million in local tax receipts that same year and employed nearly 4,000 people.

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Additional marketing projects in play for 2018
Posted on: 2018-01-03 00:21:20   By: Anonymous
include the creation of the first Tuolumne County condensed Vacation Planner printed in English plus French, German, Spanish, and Mandarin.

God that gets me a kinda moist down there.

[Reply ]

    Re: Additional marketing projects in play for 2018
    Posted on: 2018-01-03 00:57:13   By: Anonymous
    17km NE of Upper Lake, CA

    [Reply ]

No Subject
Posted on: 2018-01-03 05:24:27   By: Anonymous
Start by clearing out skid row. I mean s Washington and stockton rd.

Who wants to visit and have to deal with that.

[Reply ]

No Subject
Posted on: 2018-01-03 07:08:38   By: Anonymous
Why would you want more of those arrogant azzholes from below? Don't you have enough lowlifes busted over there for running drugs up your way?

[Reply ]

    Re: No worries.
    Posted on: 2018-01-03 11:13:11   By: Anonymous
    Time to install a gate at the county line.

    [Reply ]

      Re: No worries.
      Posted on: 2018-01-03 17:01:36   By: Anonymous
      Tucked behind palm trees on an oceanfront lot, Villa Oceanis is a perfect romantic hideaway or family vacation spot in Guanacaste. Enjoy the sound of the waves from the villa’s pool and outdoor living area or simply cross the lawn to the ocean. Though the two-bedroom house is secluded and private, it’s also just 80 minutes from the Liberia airport.
      Start each day with coffee at the outdoor dining area on the sun-dappled deck facing the ocean, then adjourn to the deck’s lounge area or the pool, which has a jetted seating area. The ocean lies down a flight of steps from the lawn, and you’ll find snorkeling equipment at the villa. While away the afternoon in the hammocks or daybed, rinse off in the outdoor shower and prep dinner on the gas grill. Satellite TV and Wi-Fi ensure you’ll stay entertained in the evenings, and air-conditioned bedrooms ensure you’ll stay comfortable.
      The villa is cozy yet beachy, with light filtering through the palm trees onto wood floors and white and gray paneled walls. Floor-to-ceiling sliding glass doors open to the oceanfront deck on one side and the lush garden on the other. The open-plan living room, dining room and kitchen has a wall of built-in wood cabinets, a plush gray sectional and a round dining table. Accents like turquoise throw cushions and a blue backsplash bring the colors of the ocean inside.
      Each of the villa’s two bedrooms has an en-suite bathroom with shower, air conditioning and a ceiling fan. One bedroom has a queen bed, and the other has a full bed and twin bunk bed. Like the common areas, the bedrooms are breezy and welcoming, with whitewashed beamed ceilings, rustic paneled walls, and colorful modern artwork.
      Villa Oceanis is a 200-meter walk from Playa Blanca. By car, it’s 5 minutes to a grocery store and Playa Negra, 10 minutes to a church, 30 minutes to the Pinilla Golf Course, 40 minutes to a tennis court and the town of Tamarindo and 45 minutes to the town of Santa Cruz. The Liberia airport is an 85-minute drive away.
      Copyright © Luxury Retreats. All rights reserved.

      Bedroom / Bathroom Description

      Bedroom 1
      Queen size bed, En-suite bathroom with shower, Air conditioning, Ceiling fan, Safe

      Bedroom 2
      Twin bunk bed, Full size bed, En-suite bathroom with shower, Air conditioning, Ceiling fan

      Features & Amenities
      Child friendly villa
      Air conditioned bedrooms
      Ceiling fan
      Satellite TV
      DVD player
      CD player
      iPod dock
      Wi-Fi access
      Baby equipment
      Washer/dryer (separate from main house)
      Ice maker
      Coffee maker
      Outdoor Features
      Swimming pool
      Jetted seating area
      Alfresco shower
      Outdoor furniture
      Alfresco dining
      Gas grill
      Snorkeling equipment
      Staff & Services
      Daily housekeeping (2 hours a day except Sundays)
      Villa manager
      24/7 private on-site concierge
      At Extra Cost – advance notice may be required:
      Villa pre-stocking
      Activities and excursions
      Airport transfer
      Cook service
      Driver service
      Villa Policies
      Maximum 4 guests
      Children welcome
      Non-smoking villa
      Pets not permitted
      Social events permitted upon request only. Bachelor parties are strictly prohibited
      No unregistered guests permitted unless approval is given
      Getting There
      4x4 rental vehicle recommended
      Transport available
      200 meters to Playa Blanca beach
      3 minute walk to Iguanazul Restaurant
      5 minute drive to grocery store and Playa Negra
      10 minute drive to church
      30 minute drive to Pinilla Golf Course
      40 minute drive to Tamarindo and tennis club
      45 minute drive to town of Santa Cruz
      80 minute drive to Liberia Airport

      [Reply ]

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