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Posted by: thepinetree on 07/02/2020 06:40 PM Updated by: thepinetree on 07/02/2020 06:40 PM
Expires: 01/01/2025 12:00 AM
:

Governor Newsom Launches “Wear a Mask” Public Awareness Campaign in Response to Surge in COVID-19 Cases

Sacramento, CA... As COVID-19 cases rise throughout the state and in advance of the Fourth of July weekend, Governor Gavin Newsom today announced the “Wear A Mask” public awareness campaign encouraging Californians to use face coverings – one of the best ways people can protect themselves and others from the virus. The campaign is taking an aggressive approach to slowing the spread of COVID-19, which will save lives and allow the state to reopen the economy. The campaign, which will continue until at least the end of the year, will kick off in English and Spanish and then expand into other languages later this month.








“We all have a responsibility to slow the spread. It is imperative – and required – that Californians protect each other by wearing masks and practicing physical distancing when in public so we can fully reopen our economy,” said Governor Newsom. “We all need to stand up, be leaders, show we care and get this done.”

The campaign will begin with a statewide push ahead of the holiday weekend. Broadcast and radio PSAs are being distributed in English and Spanish with local ABC, CBS, NBC, FOX, Univision, Telemundo, Ethnic Media Services, and iHeart Media affiliates. Billboards and outdoor advertisements are visible statewide in both English and Spanish thanks to ClearChannel, Lamar, VisCom Outdoor, iKahan Media, and LED Truck Media. The campaign includes a variety of shareable social media content with key messages on why and how to wear a mask.

In the coming weeks, the campaign increasingly will focus on those who have been disproportionately harmed by this pandemic, particularly California’s Black and Latinx communities. Messages will be translated into seven languages and delivered by trusted messengers. In addition, the Listos California emergency preparedness campaign will be supporting paid media efforts and bolstering community engagement efforts.

The “Wear a Mask” campaign received seed funding in partnership with the Chan Zuckerberg Initiative, The Skoll Foundation, Rick Caruso, Tom Steyer, the CDC Foundation, and Sierra Health Foundation. It’s a continuation of the “Your Actions Save Lives” campaign that has promoted critical public health messaging throughout the pandemic, raising more than $10.75 million in cash and $27 million in in-kind partnerships with multimedia organizations and members of the Governor’s Task Force on Business and Jobs recovery. Additional cash contributions and partnerships will be announced in the coming weeks.



Comments - Make a comment
The comments are owned by the poster. We are not responsible for its content. We value free speech but remember this is a public forum and we hope that people would use common sense and decency. If you see an offensive comment please email us at news@thepinetree.net
The problem
Posted on: 2020-07-02 19:39:48   By: Anonymous
 
If you are not part of the solution you are part of the problem. If you don’t wear a mask you are not part of the solution, you are part of the problem.

[Reply ]

    Re: The problem
    Posted on: 2020-07-02 20:05:36   By: Anonymous
     
    Great job Gavey , ahhh blah blah blah ahhh

    [Reply ]

    Re: The problem
    Posted on: 2020-07-02 20:28:54   By: Anonymous
     
    Yep! Ditto!

    [Reply ]

      Re: The problem
      Posted on: 2020-07-02 20:55:17   By: Anonymous
       
      No kidding! Blah, blah, blah, keep on talking that will make it all better! Right!!

      [Reply ]

        Re: The problem
        Posted on: 2020-07-02 21:26:42   By: Anonymous
         
        How come I never see this idiot wearing one of those all important masks?

        [Reply ]

          Re: The problem
          Posted on: 2020-07-02 21:28:40   By: Anonymous
           
          Go down to the west end of the county and look at all the inbreds walking around with no masks or shirts. But they do have their MAGA hats!

          [Reply ]

            Re: The problem
            Posted on: 2020-07-03 03:01:02   By: Anonymous
             
            The bible says that in the End Times there will be plagues, and people will wear the sign of the beast on their foreheads.

            Those MAGA hats are the sign of the beast.

            [Reply ]

        Re: The problem
        Posted on: 2020-07-03 18:13:27   By: Anonymous
         
        The last 6 posts are about the dumbest posted in days. A circle of halfwits passing the dumb stick around thinking they are funny or smart. Pathetic.

        [Reply ]

    Re: The problem
    Posted on: 2020-07-02 22:44:45   By: Anonymous
     
    Hey dumbass. Positive tests are up because of more access to testing. Deaths have been declining steadily since April. Do some research and THINK for yourself. I know it’s difficult for you.

    [Reply ]

      Re: The problem
      Posted on: 2020-07-03 00:53:27   By: Anonymous
       
      Hey scientist! You check the hospitals numbers at all? Seems you’ll cute little speech forgot that part.

      [Reply ]

      Re: The problem
      Posted on: 2020-07-03 01:50:13   By: Anonymous
       
      What a stupid response! Yes, cases are up but NOT because of testing! What do you think is happening? Are asymptomatic people going in and being tested and driving up the case numbers? NO! People with symptoms are getting tested because they are sick! And then the test returns positive! The liberal doctors are not going around randomly testing people on the street just to make Trump look bad. It’s not about Trump! Sick people are presenting themselves!
      Let’s support each other and help one another stay healthy and safe. No one WANTS to wear a mask! But we must!

      [Reply ]

        Re: The problem
        Posted on: 2020-07-03 05:32:05   By: Anonymous
         
        Well said.Thank you.

        [Reply ]

          Irish Tasting Room FREEDOM!
          Posted on: 2020-07-04 06:43:24   By: Anonymous
           
          Visit the Irish Tasting room---no mask requirement---sign petition to remove newsom Here you can be free of the lefty rules

          [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 14:51:01   By: Anonymous
             
            Do I have to wear shoes and shirt?

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 14:53:23   By: Anonymous
             
            My friends are coughing, hacking, snot running out there nose. They might have the virus. Can we still come in?

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 14:55:21   By: Anonymous
             
            I am wearing a BLM shirt. Am I still welcome?

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 14:56:56   By: Anonymous
             
            How much you charge for tasting. Some said it was free!

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 14:58:49   By: Anonymous
             
            Swim suits optional?

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 15:32:09   By: Anonymous
             
            Russell Irish is a Covid denying, no mask wearing, white pride loving, Trump ass licking douchebag.
            His Facebook page says it all. Go look.
            Unless you’re on board will all these sentiments, don’t support his businesses. He’s even worse than Brian Goss of Murphys Hotel.

            [Reply ]

            Re: Irish Tasting Room FREEDOM!
            Posted on: 2020-07-04 16:04:33   By: Anonymous
             
            Russell Irish is an Alt-Right asshOL*

            [Reply ]

              Re: Irish Tasting Room FREEDOM!
              Posted on: 2020-07-05 11:47:31   By: Anonymous
               
              This is so disappointing! Yep, just read the FB pages and Russell actually posted about "cival war! Bring it!"
              He misspelled "civil" not surprisingly. He is not an educated man. But he does have the right to vote. But we can choose who we give our money to and support.
              Ironic part is that for all of us to have our FREEDOM, we need to wear masks and lower the rate of spread of Covid. Otherwise, you only have yourself to blame.

              [Reply ]

                Re: Irish Tasting Room FREEDOM!
                Posted on: 2020-07-05 13:23:11   By: Anonymous
                 
                Hey Einstein, last I heard Russell sold that place a couple of years ago. Knowing he backs President Trump is a good thing. You morons on the left, unpatriotic bumps in the road are part of the problem. We will give you another chance after the re-election. I believe in giving a sucker a second chance and you on the left SUCK!!!

                [Reply ]

                  Re: Irish Tasting Room FREEDOM!
                  Posted on: 2020-07-05 14:09:48   By: Anonymous
                   
                  WAKE UP! Russel still owns that joint. He is an Orange County rich kid playing with mom's$ He should slither back down there. Oh yes BOYCOTT Irish wines.

                  [Reply ]


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